Firefly Mobile Introduces
The "fly Pack" Mobile Kids Phone And
Accessory Package exclusively At
Toys "r" Us

FIREFLY MOBILE ANNOUNCES LICENSING AGREEMENT WITH WARNER BROS. CONSUMER PRODUCTS TO LAUNCH LINE OF CHILDREN'S MOBILE PHONES FEATURING DC SUPER HEROES AND LOONEY TUNES CHARACTERS!

CHICAGO, IL (November 8, 2006) - Just in time for holiday shopping, Firefly Mobile, a leading designer, developer and manufacturer of innovative technology-based mobile products for niche markets, proudly introduces the Fly Pack, a new retail presentation for Firefly™ mobile phones that combines a phone and multiple accessories in one convenient package. The Fly Pack is now exclusively available at Toys “R” Us stores nationwide and at www.Toysrus.com.

The Fly Pack, designed exclusively for The World’s Greatest Toy Store, Toys “R” Us, comes with one Firefly mobile phone, a backpack clip, phone charger, instruction guide, 30 free minutes, and an earbud headset. Additionally, a “Girls” version also features a wristlet purse, while a “Boys” version is packaged with a mesh pouch.

“We are excited to have had the opportunity to work with Toys “R” Us to create the Fly Pack for their customers,” says Don Deubler, founder of Firefly Mobile. “The Toys “R” Us commitment to families makes it the perfect partner for the Firefly mobile phone which features limited functions to keep kids safe and in contact with their parents.”

“Children love to accessorize their phones, and the Fly Pack bundles together some of our most popular options,” says Deubler.

The Fly Pack is now available at Toys “R” Us retail outlets and online at www.toysrus.com for a suggested retail price of $84.99. A variety of Firefly mobile accessories, including shells, glow skins, pouches, purses, cases and hands free headsets are also available at Toys “R” Us, and are the perfect fit for Christmas stockings.

“Children love to personalize their phone as they do everything else in their lives. Making it their own is a large part of the value of the Firefly mobile phone,” says Deubler. “Toys “R” Us offers a large variety of decorated or translucent shells and phone carriers so children can individualize their Firefly handset.”

The Firefly phone has also won praise from parents and teachers for the functions it does not have, specifically, text messaging and video games. As an online Toys “R” Us shopper who is also a teacher wrote in her own product review on the Toys “R” Us website: (more)

FIREFLY FLY PACK/ADD ONE

“As a teacher, I love this phone. The kids cannot sit in the back of my classroom and text each other with this phone, which is a huge problem these days. It is great because it can give parents control of who their kids are talking to as well as how much kids are spending on minutes. My daughter has one and we love it.” October 06, 2006 – Review by Rikki S

THE FIREFLY™ MOBILE PHONE FOR MOBILE KIDS™
Recognized as the pioneer in the children’s mobile phone industry, the Firefly handset is a fun, glowing phone that was designed from a kid’s point of view, with lights, sounds, colors and animation.

The Firefly mobile phone has only five keys, including, “mom” and “dad” speed dialing buttons, a phone book key that captures the approved calling list for kids, and Send and End keys. An emergency 911 key adorns the side of the phone. The Firefly phone holds up to 22 outgoing phone numbers that parents pre-program into the phone ensuring their child only calls “parent approved” numbers. On the flip side, the phone also has an optional call-screening feature that rejects all calls that are non-stored numbers that are not parent approved.

PRICING AND MINUTES
The Firefly mobile phone available from Toys “R” Us comes with 30 Firefly™ Minutes. Additional pay-as-you-go minutes are offered in increments of $25, $50 and $100. By-the-month plans begin at $9.99 a month. For a list of Firefly Mobile’s wireless service providers and more information about pay-as-you-go and monthly packages, visit www.fireflymobile.com.

ABOUT FIREFLY MOBILE
Firefly Mobile is dedicated to making everyday life easier by providing unique mobile products for niche markets.

Winner of the 2006 Consumer Electronic Association "Best of Innovations” Award, 2006 Kid Power Breakout Award and 2005 CTIA Wireless Widget Award for Coolest New Wireless Device, the company’s products for children in the 6-12 age range are available at major retailers in the U.S. including Target, Toys “R” Us, WalMart, Kmart, Barnes & Noble, Ritz/Wolf Camera, Cingular Wireless and regional mobile phone operators. Firefly Mobile presently manufactures cell phones for the U.S., Europe and Australia. For more information, please visit www.fireflymobile.com.

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